Manager Brand Insights & Measurement

Responsibilities

• Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics
• Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy
• Analyze brand performance trends and identify key drivers of brand equity growth or decline
• Design and execute strategic qualitative and quantitative research to uncover audience insights and whitespace opportunities
• Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance
• Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution
• Connect brand metrics to business outcomes and deliver compelling, executive-ready storytelling to influence leadership decisions

Requirements

• Bachelor’s degree in Marketing, Business, Psychology, or a related field
• 7+ years of experience in brand insights, market research, or brand strategy
• Proven experience leading brand tracking programs and strategic research initiatives
• Deep expertise in brand equity measurement and brand health frameworks
• Strong grounding in qualitative and quantitative research methodologies
• Demonstrated ability to connect insights to business outcomes and strategy
• Excellent communication and storytelling skills with experience presenting to senior leaders

Preferred Qualifications

• Experience defining or evolving global brand strategies in complex organizations
• Background in healthcare, consumer health, or adjacent industries
• Familiarity with advanced segmentation, U&A studies, and message testing
• Experience working with brand performance dashboards and analytics outputs
• Proven ability to influence senior stakeholders and drive alignment across teams

Benefits

• Career development opportunities within an international company
• Free medical coverage via the Health Investment Plan (HIP) PPO
• Excellent retirement savings plan with high employer contribution
• Tuition reimbursement and specialized student debt/education programs

About the Company

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. With 115,000 colleagues, we serve people in more than 160 countries.