Manager B2C Integrated Marketing Campaigns

Responsibilities

• Lead integrated campaign planning by translating commercial priorities into go-to-market plans with defined audience, channel mix, and KPIs
• Orchestrate cross-channel execution across email, push, paid media, social, OTA, and in-hotel channels
• Own the master campaign calendar to ensure coherence across markets and avoid audience fatigue
• Brief content and creative teams to ensure assets are on-brand and delivered on time
• Partner with CRM teams to build audience segments and implement personalization at scale
• Define KPIs, analyze performance at granular levels, and provide actionable stakeholder recommendations
• Implement a systematic test-and-learn approach through A/B testing to optimize conversion and revenue
• Monitor competitor strategies and market trends to inform future campaign planning

Requirements

• 6–8+ years of experience in marketing roles with progressive seniority
• Proven track record in 360 integrated B2C campaign management (online and offline)
• Experience managing multi-channel campaigns across multiple markets simultaneously
• Background in travel, hospitality, leisure, retail, or consumer brands
• Experience in organizations where ecommerce is a vital strategic component
• Bachelor's Degree in Marketing or an associated field
• Strong analytical thinking and financial rigor
• Excellent command of written and spoken English

Preferred Qualifications

• Experience driving direct booking growth and revenue uplift through digital campaigns
• Ability to influence and manage complex stakeholder environments
• Strategic vision with the capacity to anticipate industry trends

Benefits

• Up to 53% off stays at over 1,500 Radisson Hotels worldwide
• Guaranteed minimum of 30% off for Friends & Family
• Exclusive discounts on Food & Beverage, Spa, and more
• Opportunities for professional growth and career development

About the Company

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands and more than 1,500 hotels in operation and under development in 95+ countries.