Manager, Audience Analytics

Responsibilities

• Analyze vast data sets to uncover media insights and campaign performance
• Provide ongoing analysis of audience data and program performance
• Ensure proper reception of audience figures from media research
• Produce campaign reports with progress and performance commentary
• Supervise, coach, and coordinate a team of analysts
• Solve ongoing problems through tactical and strategic thinking
• Coordinate with internal and external teams to achieve objectives

Requirements

• Experience summarizing large quantities of quantitative and qualitative information
• Experience with collection, measurement, and visualization of digital user behavior data
• Working knowledge of audience software, data visualization tools, and statistics packages
• Experience planning and monitoring team work to meet success criteria
• Ability to cultivate business relationships and partnerships
• Experience in developing, coaching, and mentoring staff

Preferred Qualifications

• Experience with data measurement and analytics
• Experience with healthcare clients across DTP and HCP activations

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending and life insurance
• Disability and employee discount programs
• Employee stock purchase program
• Paid family benefits
• Discretionary time off and Wellness Days

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally across agency networks like UM, Initiative, and Mediahub.