Manager, Audience Analytics

Responsibilities

• Apply agency’s proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies
• Conduct business and audience analysis to provide insights for audience profiling and segmentation
• Identify channels, tactics, and data sources (1P, 2P, and 3P) to translate audiences into media activation
• Collaborate with Client Solutions to develop audience learning agendas and measurement frameworks
• Support client 1st Party data roadmaps and omni-channel addressable strategies
• Educate clients on how data and technology unlock consumer insights and engagement
• Stay informed about industry developments, including privacy laws and regulations

Requirements

• Experience in audience-based and performance-based media planning
• Familiarity with digital marketing technologies including DSP, Ad Server, and Ad Verification
• Practical experience with DMPs, CDPs, and CRM platforms
• Proven experience developing and presenting data-driven insights
• Strong project management skills for multiple clients
• Excellent written, verbal, and presentation communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)

Preferred Qualifications

• Minimum 4 years of experience in audience development or data-driven marketing
• Strong understanding of the ad tech landscape and biddable media (search, social, or programmatic)
• Knowledge of audience strategy within the health industry
• Experience supporting omnichannel strategies

About the Company

Healix is an innovative global healthcare media agency and part of the IPG Mediabrands family. We use proprietary people-based data to enable data-driven decisions throughout planning and activation to maximize client business outcomes.