Manager, Analytics

Responsibilities

• Build and apply marketing objectives to support account teams with measurement and testing plans
• Lead the creation of robust campaign reviews and actionable insights to improve marketing effectiveness
• Develop measurement frameworks and design experiments focusing on brand and conversion lift studies
• Build trusted relationships with client marketing, analytics, and data leads
• Manage relationships with data engineering teams and set automation strategies
• Support commercial health by contributing to the scoping and delivery of high-value analytics projects
• Translate complex data concepts for stakeholders and contribute to company data strategy

Requirements

• Degree in a quantitative field such as Statistics, Mathematics, Economics, Engineering, Physical Science, or Computer Science
• Experience in analytics, measurement, data science, or a related field
• Knowledge of applying measurement to media campaigns via Meta/Google (brand/conversion lift, matched market tests)
• Strong understanding of statistics including hypothesis testing, descriptive statistics, and distribution theory
• Proficiency in SQL and R/Python (pandas, numpy, scipy, matplotlib)
• Experience with advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies
• Ability to project manage analytics projects using tools like Jira or Trello
• Strong communication skills for presenting complex ideas to technical and non-technical audiences

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.