Loyalty Communications Specialist

Responsibilities

• Build and improve regional loyalty programs including IKEA Family and Småles using data and customer feedback
• Drive member acquisition and engagement through in-store, online, and event initiatives
• Partner with stakeholders to implement enhancements to Loyalty and Marketing systems and automation
• Collaborate with analytics and BI teams to enhance reporting dashboards and monitor results
• Execute campaigns to drive Loyalty KPIs across the customer lifecycle
• Monitor and secure the functionality of the CRM system and its integrations
• Ensure compliance with Personal Data Protection Act regulations and company policies

Requirements

• Degree in Marketing, Communications, Business, or a related field
• 2-3 years of Loyalty and CRM experience in retail or agency
• Understanding of loyalty mechanics such as point systems, tiers, and rewards
• Proficiency in Microsoft Excel, PowerPoint, and Microsoft Dynamics CRM 365
• Experience with big data, data cleansing, and dashboard reporting
• Strong communication and stakeholder influencing skills

About the Company

The IKEA vision is to create a better everyday life for the many people by offering well-designed, functional home furnishing products at low prices. We operate in Singapore, Malaysia, and Thailand as part of the Ikano Group.