Loyalty Analyst

Responsibilities

• Design, execute, and optimize digital marketing strategies for B2B Commerce platforms to drive demand, adoption, and conversion.
• Execute personalized messaging strategies for horizontal channel customers to generate incremental sales and maximize category value.
• Develop and manage social media strategies and digital campaigns to build community and drive app conversions.
• Plan and execute digital marketing projects to improve app usability and commercial performance for the traditional channel.
• Analyze and communicate the results of digital campaigns, web projects, and social media to demonstrate business impact and value.
• Implement SEO and SEM actions in coordination with digital agencies to ensure B2B app positioning.
• Manage content grids and social media strategies for the B2B app to strengthen brand awareness and digital governance.

Requirements

• University degree in Digital Marketing, Marketing, Growth, Communications, Administration, or related fields.
• Minimum of 2 years of experience in Marketing, Growth Marketing, or E-Commerce.
• Advanced proficiency in digital analytics tools such as Google Analytics, Amplitude, or Braze.
• Experience with digital communication and automation platforms (CRM, mailing tools, etc.).
• Knowledge of digital campaign management (Meta Ads, Google Ads) and performance metrics (CTR, CR, ROAS, AOV).
• Solid understanding of SEO, SEM, and digital marketing funnels.
• Advanced English reading skills and intermediate conversational/writing skills.

Preferred Qualifications

• Postgraduate studies or specialization in Digital Marketing, Growth, or E-Commerce.

About the Company

Arca Continental is a leading producer, distributor, and seller of non-alcoholic beverages for The Coca-Cola Company, as well as salty snacks under the Bokados, Inalecsa, and Wise brands. With over 92 years of history, it is the second-largest Coca-Cola bottler in Latin America and one of the most significant globally.