Linear/Streaming Lead

Responsibilities

• Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
• Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms
• Analyze audience data, ratings, reach/frequency, and performance metrics
• Own end-to-end campaign execution including forecasting, negotiating rates, and trafficking spots
• Build and maintain strong relationships with networks, stations, DSPs, and media partners
• Partner with Growth, Analytics, Creative, and Product Marketing teams
• Manage TV/media budgets, forecasting, and allocation
• Design and run structured tests across networks, formats, and audience segments

Requirements

• 5–10+ years of experience in TV/media buying (linear + CTV/OTT)
• Strong understanding of media math, TV measurement, and attribution (MMM, MTA, incrementality)
• Demonstrated ability to manage multi-million-dollar budgets
• Proven experience optimizing campaigns based on data and measurable KPIs
• Excellent negotiation skills and analytical thinking
• Bachelor’s degree required

About the Company

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi is currently the fastest growing financial market in America, with thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.