Linear/Streaming Lead

Responsibilities

• Develop, execute, and optimize TV buying strategy across national and local markets
• Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms
• Analyze audience data, ratings, reach/frequency, and performance metrics
• Own end-to-end campaign execution including forecasting, negotiating rates, and trafficking spots
• Build and maintain relationships with networks, stations, DSPs, and media partners
• Partner with Growth, Analytics, Creative, and Product Marketing teams
• Manage TV/media budgets, forecasting, and allocation
• Design and run structured tests across networks, formats, and audience segments

Requirements

• 5–10+ years of experience in TV/media buying (linear + CTV/OTT)
• Strong understanding of media math, TV measurement, and attribution (MMM, MTA, incrementality)
• Experience managing multi-million-dollar budgets
• Proven experience optimizing campaigns based on data and measurable KPIs
• Excellent negotiation skills and analytical thinking
• Bachelor’s degree required

About the Company

Kalshi launched the first regulated financial exchange that allows people to trade on the anticipated outcome of events. Our vision is to allow people to capitalize on their opinions and hedge risks that relate to their everyday lives.