Lifecycle Marketing Specialist

Responsibilities

• Build and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys
• Develop scalable customer journeys leveraging email and in-app messaging using Marketo and Pendo
• Build automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, and personalization
• Partner with RevOps and SFDC Operations to define data requirements, field mappings, and trigger dependencies
• Continuously audit and optimize lifecycle programs through A/B testing and performance monitoring
• Improve campaign workflows, templates, and QA processes to increase speed-to-launch and accuracy

Requirements

• 2–5+ years of experience in lifecycle marketing, CRM marketing, or marketing automation
• Hands-on experience with Marketo is required
• Experience working within Pendo or similar in-app engagement/customer journey platforms is required
• Proven experience building automated nurture and lifecycle programs across multiple touchpoints
• Familiarity with Salesforce (SFDC) and marketing operations workflows
• Strong analytical mindset with experience using performance data to optimize engagement and conversion

Preferred Qualifications

• Experience with additional tools such as SendGrid, Groove, or SMS platforms
• Experience leveraging AI tools or automation workflows to improve marketing execution

About the Company

OpenTable, part of Booking Holdings, Inc., is an industry leader with a passion for helping restaurants thrive. With millions of diners and over 60,000 restaurant partners, our technology empowers restaurants to focus on their guests while enabling diners to discover the perfect dining experience.