Lifecycle Marketing Specialist

About the Company

Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.

Responsibilities

• Shape and execute strategy for day-to-day campaigns across email and push notifications
• Build segments using behavioral data and user attributes to keep messaging relevant
• Support and ideate automated flows like onboarding, retention, and re-engagement campaigns
• Run A/B tests on messaging, timing, and creative to improve open, conversion, and retention rates
• Collaborate closely with Product, Data, and Creative to keep messaging consistent and on-brand
• Develop transactional sends across key user touchpoints
• Help plan and launch live campaigns tied to real-time game action

Requirements

• 2-3 years of experience in lifecycle, CRM, or retention marketing
• Familiarity with CRM platforms such as Braze or Customer.io
• Deep passion for and understanding of sports and fan behavior

Benefits

• $100k – $125k base salary
• Meaningful equity
• 100% health premiums covered
• 99% dental & vision covered
• 401(k) with 4% company match
• HSA + $1,080 annual company contribution
• $50/monthly company contribution to employee transit
• $27/day lunch stipend when working from the NYC office
• $35/day dinner stipend when working in the NYC office after 6:30pm