Lifecycle Marketing Specialist

Responsibilities

• Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation
• Act as Lifecycle PoC for product launches, experiments, and GTM moments
• Design intelligent, rules-based or algorithmic lifecycle programs across email, inbox, push, and emerging CRM channels
• Apply AI and automation to content generation, personalization, segmentation, decisioning, and analysis
• Build experimentation and data-driven optimization into every lifecycle program
• Partner with Data, Product, and GTM teams to ensure messaging is native and timely

Requirements

• 5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
• 3+ years of hands-on expertise with platforms like Braze, Iterable, or Customer.io
• Fluency in Liquid templating and email HTML/CSS
• Experience with segmentation logic and event-driven campaign architecture
• Experience applying AI and automation to marketing workflows
• Strong content craftsmanship skills

Preferred Qualifications

• Experience with CDPs and event pipelines (e.g., RudderStack)
• Proficiency in SQL for self-serve analysis
• Experience building adaptive, evolving lifecycle systems

About the Company

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.