Lifecycle Marketing Manager

About the Company

Profound is the marketing platform for the AI era. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we provide brands with the intelligence to see how AI represents them and the Agents to act on it.

Responsibilities

• Own lifecycle strategy end-to-end across acquisition, nurture, activation, and retention
• Build and run lead nurture and re-engagement campaigns to drive sales conversations
• Design onboarding and adoption programs to accelerate customer time-to-value
• Manage email and lifecycle messaging in HubSpot, including segmentation and triggered sequences
• Build an experimentation engine using A/B testing for subject lines, creative, and timing
• Partner with Demand Gen, Performance Marketing, Sales, and RevOps to align lifecycle programs
• Own lifecycle reporting including engagement, conversion, and pipeline contribution
• Partner with Product to integrate usage signals into lifecycle campaigns

Requirements

• 3 to 5+ years in lifecycle, email, marketing automation, or demand gen at a B2B SaaS company
• Deep fluency in HubSpot, Customer.io, or a comparable Marketing Automation Platform
• Proven experience building nurture and re-engagement programs that drive measurable pipeline
• Strong copywriting skills for drafting effective email communications
• Ability to thrive in an ambiguous, fast-paced, early-stage environment
• Data-driven mindset focused on revenue and pipeline rather than vanity metrics

Preferred Qualifications

• Experience marketing to SEO, marketing, or martech buyers
• Experience with lifecycle marketing in an early-stage startup environment