Lifecycle Marketing Manager

Responsibilities

• Own and evolve the lifecycle roadmap to drive employee sign-ups and engagement for the ClassPass Corporate Wellness Program
• Build end-to-end lifecycle campaigns in Braze, including segment creation, canvas building, QA, and deployment
• Analyze data to identify sign-up trends, acquisition drivers, and key email metrics to uncover growth opportunities
• Execute A/B and multivariate testing across messaging, subject lines, and timing to optimize campaign performance
• Define key lifecycle KPIs, maintain channel reporting, and deliver actionable recommendations to stakeholders
• Collaborate cross-functionally with Account Management, Product, and B2B Marketing teams
• Pioneer the use of AI for campaign automation, channel optimization, and reporting workflows

Requirements

• 3+ years of experience in lifecycle marketing, CRM, growth marketing, or similar data-driven roles
• Hands-on expertise with Braze (segments, canvases, QA, and deployment)
• Proficiency in Excel and SQL to uncover and communicate data insights
• Proven experience designing and interpreting A/B and multivariate tests
• Strong track record of driving activation, sign-up, or conversion metrics
• Excellent communication skills and ability to collaborate across multiple departments

Preferred Qualifications

• Experience with B2B2C models or benefits/membership engagement strategies
• Familiarity with project management tools like Asana or Notion

About the Company

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions.