Lifecycle Marketing Manager

Responsibilities

• Own and evolve the lifecycle roadmap to drive employee sign-ups and engagement for the ClassPass Corporate Wellness Program
• Build end-to-end lifecycle campaigns in Braze, including segment creation, canvas building, QA, and deployment
• Analyze data to identify sign-up trends, acquisition drivers, and key email metrics to uncover growth opportunities
• Execute A/B and multivariate tests across messaging, subject lines, and timing to optimize campaign performance
• Define key lifecycle KPIs, maintain channel reporting, and deliver actionable recommendations to stakeholders
• Collaborate cross-functionally with Account Management, Product, and B2B Marketing teams
• Pioneer the use of AI for campaign automation, channel optimization, and reporting workflows

Requirements

• 3+ years of experience in lifecycle marketing, CRM, growth marketing, or similar data-driven roles
• Hands-on expertise with Braze (segments, canvases, QA, and deployment)
• Proficiency in using Excel and SQL to uncover and communicate data insights
• Proven experience designing and interpreting A/B and multivariate tests
• Strong understanding of activation, onboarding, and engagement strategies
• Ability to manage multiple campaigns and priorities with minimal oversight

Preferred Qualifications

• Experience in B2B2C, benefits, or membership-based industries
• Familiarity with project management tools like Asana or Notion

About the Company

Playlist is building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. Through brands like Mindbody and ClassPass, we empower individuals and businesses to make meaningful, real-world connections and lead active, balanced lifestyles.