Lifecycle Marketing Manager

Responsibilities

• Design and execute lifecycle marketing programs across acquisition, onboarding, engagement, and retention stages
• Serve as the enterprise subject matter expert and owner for Salesforce Marketing Cloud (SFMC), Mailchimp, and Snappy Kraken
• Audit and optimize the SFMC environment, including refactoring data extensions, automations, and governance
• Create and maintain detailed documentation of user flows, campaign logic, and data processes
• Partner with IT to maintain list hygiene, data synchronization, and audience segmentation between SFMC and CRM
• Develop and QA dynamic, responsive email templates using HTML, AMPscript, and SQL
• Monitor campaign performance via KPIs and conduct A/B and multivariate testing to optimize ROI
• Ensure strict adherence to CAN-SPAM, GDPR, and other data privacy regulations

Requirements

• 5+ years of digital marketing automation experience
• Extensive hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, and Automation Studio
• Proficiency in HTML, CSS, SQL, and AMPscript
• Experience with data integration between SFMC and Salesforce CRM
• Deep understanding of email deliverability, domain health, and reputation management
• Familiarity with GDPR and CAN-SPAM regulations
• Bachelor's degree in Marketing, IT, Computer Science, or a related field

Preferred Qualifications

• 7–10 years of experience in lifecycle or CRM marketing
• Salesforce Marketing Cloud certifications (e.g., Email Specialist or Developer)
• Experience with Salesforce Einstein and Mobile Studio
• Proficiency with SFMC Intelligence (Datorama) or Tableau
• Experience in financial services or other regulated industries
• Experience using email QA tools like Litmus or Email on Acid

About the Company

National Life Group is one of America’s fastest-growing insurance companies. Since 1848, they have provided families with stability and peace of mind through insurance and annuities, while striving to make the world a better place through charitable grants and sustainable practices.