Lifecycle Marketing Manager

Responsibilities

• Ship campaigns across email, SMS, push, and in-app using Braze
• Own AI adoption and implement AI workflows for campaign execution
• Build and refine behavioral segmentation frameworks
• Run A/B and multivariate testing roadmaps
• Partner with data, product, and brand teams
• Track churn rate, order frequency, and LTV cohorts

Requirements

• 3-5+ years of email marketing experience for D2C brands
• Experience with subscription or marketplace business models
• Proficiency with email marketing platforms, preferably Braze
• Experience managing scaled customer lists across email, SMS, and push
• Strong project management and organizational skills

Preferred Qualifications

• Senior or lead role experience in CRM or email marketing
• Proficiency in coding languages or data analytics tools
• Experience with Tableau and MixPanel
• Entrepreneurial growth background

Benefits

• Health Insurance coverage
• 401k Plan
• Stock Options Plan
• Bi-annual performance bonus
• Unlimited PTO
• 5-year Sabbatical
• Paid Family leave
• Compassionate Leave
• Monthly CookUnity credits
• AI-forward workplace tools
• Wellness perks and fitness subsidies
• Personalized Spanish coach

About the Company

CookUnity is a platform that connects the world with great food by empowering chefs to deliver fresh, ready-to-eat meals directly to homes.