Lifecycle Marketing Manager

About the Company

AtoB is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics. We aim to center our customers in every way, offering world-class customer experience and building products that work with the unique constraints of their daily lives.

Responsibilities

• Own the end-to-end lifecycle marketing strategy and execution, from onboarding sequences to win-back campaigns
• Build and optimize complex, multi-channel email flows in HubSpot to guide customers through onboarding and feature adoption
• Design and execute targeted campaigns based on customer behavior and usage patterns
• Run rigorous A/B tests on subject lines, messaging, timing, and audience segmentation
• Partner cross-functionally with Product, Sales, Partnerships, and Customer Success
• Leverage AI-driven workflows to automate tasks and scale creative production
• Analyze campaign performance and customer engagement data to surface actionable insights
• Maintain rigorous quality standards and brand consistency across all communications

Requirements

• 4-6 years of experience in lifecycle marketing, email marketing, or customer engagement
• Deep expertise in HubSpot and modern email marketing platforms
• Strong analytical skills with fluency in interpreting marketing metrics and A/B test results
• Demonstrated ability to work with AI-driven tools like Claude Code or Cursor
• Excellent copywriting and storytelling skills for diverse audiences
• Ability to thrive in high-growth, ambiguous environments with a builder mentality

Preferred Qualifications

• Experience in fintech, payments, or B2B SaaS
• Familiarity with SQL or experience pulling data from analytics platforms
• Background in growth marketing or product-led growth (PLG)
• Experience in high-growth startups