P
Posted 10 hours ago
Lifecycle Marketing Lead
Prosper Health
Requirements
5-8 years marketing experience, 2+ years lifecycle marketing focus, Proficiency in Customer.io, Braze, or similar, Analytical skills in Excel and SQL, Strong copywriting skills
Skills
MarketingSQL
About the role
Responsibilities
- Own Prosper's lifecycle marketing strategy across all products
- Design and execute structured experimentation and A/B testing roadmaps
- Operate and optimize the lifecycle platform, specifically Customer.io
- Analyze performance metrics including conversion, retention, and engagement
- Create compelling email and SMS copy using behavioral psychology
- Build scalable systems, dashboards, and segmentation frameworks
- Partner with Engineering, Clinical Operations, and Product teams
Requirements
- 5–8 years of experience in marketing or growth
- At least 2 years focused on lifecycle marketing
- Hands-on expertise with platforms like Customer.io, Braze, Iterable, or Klaviyo
- Strong analytical skills using Excel, Google Sheets, and SQL
- Proven ability in copywriting for email and SMS
- Experience managing segmentation, triggers, and personalization logic
About the Company
Prosper Health is on a mission to make life happier and healthier for autistic and neurodivergent adults by delivering specialized, insurance-covered mental health services.
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Prosper Health · New York
