Lifecycle Marketing Lead

About the Company

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would, making video creation accessible to anyone.

Responsibilities

• Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
• Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
• Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
• Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
• Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
• Leverage data and insights to continuously improve performance and inform lifecycle strategy
• Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

Requirements

• Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
• Proven track record of building lifecycle programs from early foundations
• Expert-level proficiency in Iterable
• Strong understanding of subscription metrics and how lifecycle programs move them
• Strong mobile experience driving engagement across iOS and Android
• Highly analytical and experimental mindset with experience designing structured tests

Preferred Qualifications

• Strong understanding of the creator economy and the end-to-end content creation process
• Experience in a product-led growth or self-serve funnel environment
• Experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel

Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend for late nights
• Grubhub subscription
• Health & Wellness Perks
• Multiple team offsites per year and monthly team events
• Generous PTO policy