Lifecycle Marketing Lead

About the Company

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. Backed by Khosla Ventures, we leverage artificial intelligence to provide personalized insights and build a financial ecosystem that empowers customers to achieve long-term financial stability.

Responsibilities

• Own end-to-end lifecycle strategy for engagement, retention, and loyalty across the full customer journey
• Build and scale CRM programs across email, push, SMS, and in-app messaging using advanced segmentation and automation
• Drive retention and reduce churn by developing proactive save, win-back, and re-engagement journeys
• Design loyalty frameworks to turn repeat usage into durable habits
• Craft compelling lifecycle messaging and value propositions aligned with brand strategy
• Run a rigorous test-and-learn engine using A/B and multivariate testing and cohort analysis
• Partner with Research and Data Science to turn user insights into actionable strategies
• Maintain high operational standards for email deliverability, IP reputation, and message frequency

Requirements

• 8+ years of experience leading Lifecycle Marketing (CRM, retention, engagement, or loyalty) in a B2C environment
• Proven track record of scaling lifecycle programs for consumer mobile apps
• Hands-on expertise with Braze and cross-channel automation (email, push, SMS, in-app)
• Highly analytical mindset with ability to use data to design experiments and measure performance
• AI-first approach to work, using AI tools to scale copy, segments, and automation
• Strong communication skills for cross-functional collaboration
• Experience in fintech or financial wellness is a plus

Preferred Qualifications

• Experience working in fast-paced, dynamic startup environments
• Ability to balance high-level strategy with hands-on execution