Lifecycle Marketing Associate

Responsibilities

• Manage the batch-and-blast campaign calendar across email, SMS, and push, including content brainstorming, briefing, and deployment.
• Project manage the cross-functional promotional calendar, overseeing sale periods from initial planning to post-promotion analysis.
• Manage weekly KPI reporting for lifecycle campaigns and uncover actionable insights from data.
• Rigorously test and analyze campaign performance to drive results while minimizing customer churn.
• Collaborate with marketing, merchandising, creative, and product teams to ensure brand-aligned messaging and improved conversion rates.

Requirements

• 3+ years of experience in a marketing, strategy, or consulting role within a B2C or ecommerce brand.
• Strong understanding of CRM strategies, tactics, and tools.
• Familiarity with Braze or similar Email Service Providers (ESPs).
• Data acumen with experience using Google Sheets, Looker, and/or Google Analytics.
• Experience using AI tools (such as ChatGPT or Claude) to enhance marketing processes and performance.
• Ability to work onsite 5 days per week in Denver, CO or New York, NY.

Preferred Qualifications

• Previous experience working in DTC e-commerce.
• Proven ability to deliver clear, concise reporting to senior management and stakeholders.

Benefits

• Competitive compensation ($65k-$75k/year).
• Generous PTO and volunteer days off.
• Comprehensive health benefits including Medical, Dental, Vision, and Disability.
• 401K, paid Parental leave, and Fertility benefits.
• Additional perks including free design services, furniture discounts, and merchandise credits.

About the Company

Havenly is the #1 interior design service in the country, dedicated to making everyone feel good at home. We own and operate a premier family of home brands, including Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank. We are building the destination for all things home by combining best-in-class furnishings with innovative designer services.