Lifecycle Marketing

Responsibilities

• Own lifecycle flows end-to-end by building and optimizing automated journeys across email, push, in-app, and WhatsApp.
• Define the communication framework and segmentation strategy using behavioral data and product usage.
• Drive cross-sell motions to move users from core services into new products like Digital Gold and NRI Banking.
• Manage the engagement calendar, including scheduled campaigns, time-sensitive nudges, and frequency capping.
• Partner with product and growth teams to support new feature launches and GTM pushes.
• Execute a rigorous A/B testing agenda for copy, timing, and channels to measure incremental impact.
• Monitor business metrics such as activation, repeat rate, retention, and cross-sell performance.

Requirements

• 2–3 years of experience in lifecycle, CRM, or growth marketing.
• Hands-on experience with automation platforms such as MoEngage, CleverTap, Braze, or WebEngage.
• Solid understanding of segmentation, event-based triggers, and multi-channel campaign logic.
• Data proficiency with the ability to interpret funnels and cohorts; experience with SQL, Looker, Amplitude, or Databricks is a plus.
• Strong copywriting skills with the ability to write engaging push notifications and subject lines.
• Strong product marketing instinct to communicate user benefits effectively.

Preferred Qualifications

• Experience managing cross-sell or multi-product lifecycle motions.
• Familiarity with financial products, remittances, or NRI banking.
• Experience working in a fast-paced startup or early-stage environment.

Benefits

• Competitive salary and comprehensive benefits.
• ESOPs aligned with the company's long-term vision.
• Opportunity to own a core growth function and shape the customer experience from the ground up.

About the Company

Aspora is building a borderless financial operating system designed for people on the move. Backed by top-tier investors including Sequoia Capital and Y Combinator, we are a global team working to make money as mobile and transparent as our users.