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Posted 9 hours ago
Lifecycle Marketer, Enterprise
LovableLifecycle Marketer, Enterprise
Requirements
5+ years B2B lifecycle/CRM marketing experience, 3+ years HubSpot expertise, Email deliverability and list hygiene experience, AI and automation application skills, Strong analytical skills
Skills
HubSpotCRMMarketing
About the role
Responsibilities
- Operate lifecycle marketing across activation, engagement, upsell, retention, and expansion for enterprise prospects and customers
- Execute ad-hoc and one-off lifecycle sends for product launches, experiments, and GTM moments
- Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide messaging timing, channel, and content
- Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
- Build experimentation frameworks to measure incremental impact
- Partner with Data, GTM, and Product teams to ensure messaging is native, timely, and valuable
Requirements
- 5+ years of experience in B2B lifecycle/CRM marketing, growth, or related disciplines
- 3+ years of hands-on expertise with HubSpot
- Proven experience with email deliverability, list hygiene, and sender reputation
- Strong analytical instincts and data-driven decision-making skills
- Experience building adaptive, evolving lifecycle systems
- Hands-on experience applying AI and automation to content, personalization, and segmentation
- Excellent content craft and ability to operate in ambiguity
About the Company
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.
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Lovable · Boston