Lifecycle Manager

Responsibilities

• Design and execute multi-channel demand generation across email, LinkedIn, ABM, and content syndication
• Build complex, trigger-based nurture sequences for various stages of the buyer journey
• Use Palantir cohort intelligence to drive hyper-personalized segmentation
• Own HubSpot program execution including workflows, sequences, lists, and A/B testing
• Manage global email compliance (GDPR, CAN-SPAM, CASL) across U.S., EU, and APAC
• Own the end-to-end lead scoring model and MQL-to-SQL handoff process
• Build operational reporting views for sales reps regarding unowned leads and stalled pipeline

Requirements

• 5–8 years of hands-on B2B demand generation, marketing operations, or CRM experience
• Deep, end-to-end HubSpot expertise including workflows, lead scoring, and reporting
• Advanced marketing automation experience with branching logic and suppression rules
• Proven track record of sales alignment and defining lead quality standards
• Strong command of global email compliance regulations
• High data literacy and ability to troubleshoot misconfigured workflows or data gaps

Preferred Qualifications

• Experience with Palantir, Snowflake, or enterprise data intelligence platforms
• Hands-on experience with ZoomInfo or Lusha integrated with a CRM
• Background in B2B e-commerce, electronic components, or technology procurement
• Account-Based Marketing (ABM) experience with account-level reporting
• Experience with AI-assisted lead scoring or GPT-powered enrichment
• Bachelor's degree in Marketing, Business, or Information Systems

About the Company

Fusion Worldwide is a leading independent distributor of electronic components, operating across North America, Europe, and Asia. The company utilizes a best-in-class technology stack, including Palantir and HubSpot, to provide a competitive advantage to engineers and procurement teams globally.