Lead Specialist, Product Marketing

Responsibilities

• Drive the development and execution of comprehensive marketing strategies for GMSL solutions within the automotive market segment.
• Conduct in-depth market research and analysis to understand customer needs, industry trends, and the competitive landscape.
• Define and communicate technical value propositions and product positioning to target audiences.
• Lead go-to-market planning and execution for new product launches, including pricing strategies.
• Support sales enablement by providing tools, training, and collateral to drive design wins and manage RFIs/RFPs/RFQs.
• Build and maintain relationships with key automotive customers and partners to act as a trusted advisor.
• Collaborate with cross-functional teams including Engineering, Sales, and Global Operations to ensure alignment.

Requirements

• Master’s Degree in Electrical Engineering or an MBA with an engineering background.
• 2+ years of experience in product marketing, strategic marketing, or business development.
• Proven experience within the semiconductor or electronics industries.
• Ability to articulate complex technical concepts and system requirements to customers.
• Strong interpersonal, presentation, and program management skills.
• Ability to travel for customer and partner meetings as required.

Preferred Qualifications

• Strong knowledge of GMSL technology, high-speed automotive connectivity, and Vehicle E/E architecture.
• Experience with Infotainment systems and consumer video technologies.
• Demonstrated business acumen and familiarity with best practices in market research and business planning.
• Track record of working cross-functionally with digital/e-commerce teams and ecosystem partners.

About the Company

Analog Devices (ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. We combine analog, digital, AI, and software technologies into solutions that combat climate change, connect humans, and drive advancements in automation, mobility, healthcare, and energy.