Lead, SMC Partner Marketing

Responsibilities

• Build and maintain strong, trusted relationships with SMC-focused partners to advance shared growth objectives
• Define and execute end-to-end partner-led co-marketing strategies to drive acquisition of mid-market advertisers
• Design and launch scalable partner-led initiatives, including co-branded campaigns, events, webinars, and demand-generation programs
• Leverage data and performance insights to optimize partner programs for advertiser acquisition, retention, and long-term value
• Collaborate with regional marketing, creative, and product teams to deliver high-quality co-marketing assets and enablement materials
• Influence broader go-to-market strategy through market insights and direct partner engagement

Requirements

• BS/BA degree or equivalent experience
• 8+ years of experience in partner marketing, growth marketing, or related marketing roles
• Minimum of 2 years specifically in partner marketing
• Deep understanding of the digital advertising ecosystem, including measurement partners and technology platforms
• Strong data-driven mindset with the ability to translate insights into actionable marketing strategies

Preferred Qualifications

• Master's degree, MBA, or a degree in engineering, mathematics, or economics
• Direct experience in the Ads industry
• Passion for structured problem solving, hypothesis testing, and modeling

Benefits

• Comprehensive medical coverage
• Paid parental leave
• Emotional and mental health support programs
• Compensation packages including equity (RSUs)

About the Company

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Our core products include Snapchat, Lens Studio, and Spectacles.