Lead SEM/Paid Media Account Manager

About the Company

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting.

Responsibilities

• Build, implement, manage, and optimize paid campaigns across Google Ads, Microsoft Ads, Meta, and other platforms
• Manage multiple client accounts simultaneously across lead gen and e-commerce verticals
• Lead client performance calls, QBRs, and strategic growth discussions
• Drive optimization strategies tied to CPL, CPA, ROAS, revenue, and pipeline goals
• Forecast budgets and model performance scenarios
• Implement and troubleshoot GA4, GTM, and conversion tracking
• Collaborate with creative, CRO, SEO, and analytics teams
• Mentor junior team members and contribute to overall account growth

Requirements

• 5+ years of paid media experience in a digital marketing agency
• Proven experience managing multiple client accounts concurrently
• Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta
• Experience managing large lead generation and e-commerce budgets
• GA4 proficiency and strong analytical capabilities
• Advanced Excel / Google Sheets skills
• Strong client-facing communication skills

Preferred Qualifications

• 7 years of experience with Google Ads

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance