Lead Product Marketing Manager

About the Company

Vizzia equips over 250 local authorities with video protection solutions to detect illegal dumping and improve public safety. Having recently raised €30M in Series B, the company is accelerating its growth in France and expanding across Europe.

Responsibilities

• Act as the bridge between product development and market adoption for both Waste and Safety product lines.
• Conduct market insights, including persona research (elected officials, DGS, operational teams), competitive analysis, and win/loss studies.
• Define product positioning, value propositions, and differentiating messaging.
• Contribute to offer building, including module articulation and packaging (hardware, software, and services).
• Drive sales enablement by creating battlecards, pitch decks, case studies, and objection handlers.
• Manage post-sales adoption and expansion, specifically driving cross-selling from Waste to Safety products.

Requirements

• Minimum 8+ years of experience in B2B Product Marketing (SaaS/Tech).
• Proven track record in positioning, messaging, and sales enablement/go-to-market execution.
• Ability to simplify complex technical products (cloud, hardware, VMS) and regulatory frameworks.
• Strong experience collaborating closely with Sales teams.
• Fluency in French and minimum C1 level in English.
• Business-impact mindset focused on conversion, adoption, and revenue.

Preferred Qualifications

• Experience in B2G or long, multi-stakeholder sales cycles.
• Experience with products involving hardware or regulatory components.
• Experience launching new products or categories.
• Experience with cross-selling or expansion within an existing customer base.
• Experience with international GTM strategies.
• Experience as the first Product Marketing Manager in a company.