Lead Product Marketing Manager

About the Company

Tonal has built the world’s most intelligent fitness system that leverages hardware, software, video content, and artificial intelligence. As we expand into healthcare and clinical applications of strength training, we are building the platform that connects Tonal’s technology with clinicians, healthcare providers, and partners to deliver measurable health outcomes.

Responsibilities

• Lead the Tonal sales and marketing entry into the healthcare channel
• Own go-to-market strategy for healthcare-focused products and initiatives
• Develop compelling positioning, messaging, and value propositions tailored to healthcare buyers
• Partner with sales to create trade show, field sales, and enablement materials
• Partner with the E-commerce team to build a compelling Tonal Healthcare website and assets
• Collaborate with product teams to influence roadmap priorities based on market insights
• Conduct market research and competitive analysis
• Define and track KPIs to measure marketing effectiveness

Requirements

• 8+ years of product marketing experience
• Background in healthcare, health tech, or a related industry
• Strong understanding of healthcare buyer personas (providers, payers, health systems)
• Experience building GTM strategies for products in HIPAA-compliant environments
• Strong understanding of clinical workflows and patient engagement
• Proven track record of driving measurable revenue impact
• Excellent communication and collaborative skills

Preferred Qualifications

• Experience launching digital therapeutics or clinical-grade consumer health products
• Familiarity with healthcare interoperability standards such as FHIR or HL7
• Experience working with clinical research or outcomes studies
• Background in healthcare, biomedical engineering, or related fields