Lead Product Marketing Manager

About the Company

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Responsibilities

• Translate product functionality and brand narratives into compelling content across web pages, videos, demos, and enablement assets
• Lead launches for product releases, including messaging, launch kits, content creation and internal enablement
• Own product demos and tours, including evolving the current interactive demo experience into tighter, story-driven formats
• Partner with Sales and Solutions on demo scripts, product framing, and live demo narratives
• Support webinars, Summit, and events with product positioning and demo content
• Collaborate closely with Product to understand roadmap, priorities, and customer value
• Contribute to product-facing customer communications, including release messaging and product newsletters
• Ensure product messaging is consistent, credible, and differentiated across all touchpoints

Requirements

• Extensive experience in product marketing, product-led content, or enablement
• Strong instinct for narrative clarity and buyer relevance
• Experience owning product launches, demos, or sales enablement assets
• Comfort working directly with Product, Sales, and senior stakeholders
• Ability to operate independently with aggressive execution focus
• Experience in B2B SaaS
• Experience with products for the Office of the CFO is preferred

Benefits

• Competitive compensation including equity package
• Competitive vacation policy
• Medical Insurance
• L&D budget
• Access to Meditopia (wellbeing platform)
• Language courses (English / Spanish)