Lead Performance Strategy

Responsibilities

• Develop new cross-channel approaches and methods for Performance Strategy
• Drive AI adoption and innovation within the Performance Practice
• Monitor trends in measurement, audience targeting, tracking, and reporting
• Connect Performance Topic Leads across different disciplines
• Act as a mentor and strategic sparring partner for teams and pitch leads
• Lead the Performance Marketing workstream in client pitches
• Challenge activation teams and identify innovation potential in data and measurement
• Participate in client meetings and industry events like panels and conferences

Requirements

• 5 to 7 years of experience in Performance Marketing (Search, Social, Display, Programmatic)
• Deep understanding of measurement, attribution, tracking, and reporting (MMM, MTA, Incrementality)
• Practical experience with GA4, BigQuery, and Google Tag Manager
• Proficiency with AI tools like Claude or generative AI for analysis
• Experience leading performance workstreams in pitches
• Strong strategic and conceptual thinking skills
• Ability to communicate complex performance topics clearly
• Fluent German and English

About the Company

Hearts & Science is a fast-growing full-funnel agency that merges branding and performance marketing. As part of the Omnicom Media Group, we offer a global network of expertise and a flat hierarchy that fosters dynamic exchange and independent work.