Lead Media & Affiliate Marketing Analyst

Responsibilities

• Lead the development and execution of integrated media campaigns, from consumer-focused brief creation to launch and optimization across paid channels.
• Develop affiliate and aggregator channel acquisition strategies for branded and co-brand card products.
• Manage the end-to-end campaign lifecycle, including setup, deployment, quality assurance, reporting, and auditing.
• Coordinate cross-functional teams across social, PR, product, digital, and media to ensure seamless message integration.
• Partner with research teams to translate consumer insights into compelling campaign briefs and competitive intelligence.
• Oversee channel capability development, including personalized offers and third-party data integration.
• Manage external agency relationships, providing rationale-driven direction to ensure consumer-centric and compliant creative output.
• Collaborate with internal business partners to evaluate program performance and develop data-informed growth recommendations.

Requirements

• 6–10 years of experience in consumer marketing, advertising, media strategy, or managing acquisition channels.
• Demonstrated ability to manage complex, multi-channel marketing campaigns from planning through delivery.
• Experience leading internal teams and managing external agency relationships simultaneously.
• Strong communication, presentation, and stakeholder influencing skills.
• Proficiency in Excel and PowerPoint.
• Bachelor's degree required.

Preferred Qualifications

• Experience in affiliate marketing, aggregator channels, or lead generation (e.g., pre-approved campaigns).
• Familiarity with financial services marketing or credit card P&L models.
• Experience launching new marketing channels or leading complex, first-of-kind initiatives.
• Master's degree or equivalent postgraduate qualification.

Benefits

• Competitive medical, dental, and vision coverage.
• 401(k) and wellness programs.
• Life, accident, and disability insurance.
• Paid time off packages, including vacation, sick leave, and paid holidays.

About the Company

Citi is a global financial services corporation with more than 230,000 dedicated people around the world. We offer opportunities to grow your career, give back to your community, and make a real impact on a global scale.