Lead, Marketing Acute APAC

Responsibilities

• Lead regional marketing strategy, go-to-market planning, and lifecycle management for Critical Care CRRT products across the APAC region.
• Drive launch excellence, portfolio optimization, and therapy adoption acceleration in partnership with Global and country teams.
• Analyze market trends, customer insights, and the competitive landscape to inform regional strategy and execution priorities.
• Guide country teams on prioritization, execution standards, and best-practice sharing to ensure consistent implementation of regional strategies.
• Lead regional pricing, positioning, and value-story alignment to ensure consistency with clinical value and market access dynamics.
• Oversee omnichannel marketing campaign execution, content localization, and advertising regulatory reviews across APAC markets.
• Collaborate with Medical, Legal, Regulatory, and Digital teams to ensure compliant and high-impact marketing materials and educational programs.
• Track campaign performance and KPIs at a regional level to optimize messaging, channel mix, and investment effectiveness.

Requirements

• 5+ years of progressive marketing experience within a multinational organization.
• Proven expertise in go-to-market strategy, product lifecycle management, and new product launches.
• Background in the medical device, healthcare, or life sciences industry.
• Demonstrated experience in omnichannel marketing execution and content strategy.
• Strong analytical mindset with the ability to manage complex stakeholders across diverse APAC markets.
• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• Fluency in English (written and spoken).
• Willingness to travel up to 30% within the Asia-Pacific region and globally.

Preferred Qualifications

• Experience or exposure to digital health solutions, connected platforms, or data-enabled marketing initiatives.
• Clinical or medical background.

About the Company

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while investing in transforming vital organ therapies.