Lead Generation Specialist

Responsibilities

• Build and maintain targeted prospect lists across key verticals including F&B, Clinics, Retail, and B2B.
• Execute high-volume outbound outreach via cold calling, personalized email sequences, and LinkedIn social selling.
• Conduct structured discovery calls using BANT and SPIN frameworks to assess prospect fit and buying intent.
• Qualify leads against ideal customer profile (ICP) criteria such as revenue thresholds and sector eligibility.
• Schedule high-quality meetings for BDRs and ensure smooth handoffs with detailed context on prospect pain points.
• Maintain accurate records of all activities, conversations, and pipeline updates within HubSpot.
• Provide weekly activity reports and conversion metrics to the Head of Sales.
• Monitor industry trends and competitor offerings to continuously sharpen sales messaging.

Requirements

• 1+ years of experience in an SDR, BDR, or outbound sales role.
• Proven track record of meeting or exceeding outbound activity and meeting-booking quotas.
• Hands-on experience with high-volume cold calling and multi-channel outbound sequences.
• Solid working knowledge of sales qualification frameworks such as BANT and SPIN.
• Proficiency using a CRM platform (HubSpot or Salesforce) to manage pipeline and activity.

Preferred Qualifications

• Experience working within the Fintech, SaaS, or B2B services sectors.

About the Company

FlapKap is a growing fintech company focused on driving merchant growth through innovative financial solutions.