Lead Designer, Brand & Growth

About the Company

At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips.

Responsibilities

• Partner with Marketing and Product to translate goals into creative strategies and shippable experiments
• Lead projects end to end from scoping and ideation through design, production, QA, and launch
• Collaborate with developers to ensure implementation quality, performance, and accessibility
• Create lightweight scalable systems such as templates, modules, and reusable components
• Support physical and print touchpoints including signage, quick start guides, and swag
• Build feedback loops through lightweight research, usability tests, and on-site observation
• Attend office activations to observe behavior and identify friction firsthand

Requirements

• 5+ years of brand/visual design experience
• Experience managing design team resources, external freelancers, or agencies
• Growth design fluency with impact on funnels, metrics, and experimentation
• Strong web-first craft with expertise in typography and layout systems
• Data-driven mindset with ability to interpret metrics from GA, Mixpanel, Looker, or Amplitude
• High autonomy and ability to manage priorities without heavy oversight
• Strong cross-functional collaboration skills with marketers, PMs, and developers
• Systems thinking for building reusable patterns and guidelines

Benefits

• Medical, dental, and vision insurance
• Company-paid life and disability insurance
• 401(k) and HSA/FSA options
• Discretionary vacation days and paid holidays
• Paid parental and bereavement leave