Lead Data Analyst - CRM Analytics

Responsibilities

• Translate complex business questions into structured analytical frameworks to drive strategic decisions
• Lead the setting of KPIs for the CRM channel to ensure effective team prioritisation and opportunity sizing
• Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns
• Drive the ideation and execution of advanced testing methodologies, including A/B testing and incrementality
• Develop and maintain scalable dashboards and reporting tools to monitor lifecycle performance
• Partner with Analytics Engineering and Product teams to define data infrastructure requirements and ensure data integrity
• Build and optimise customer segmentation models to enhance targeting and personalisation strategies

Requirements

• Extensive hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains
• Advanced SQL proficiency for complex data manipulation in modern data warehouses like Snowflake
• Experience with data modeling using dbt and various data visualisation tools
• Proficiency in a programming language such as Python or R for data analysis
• Strong understanding of experimental design and statistical testing methodologies
• Excellent communication skills with the ability to translate complex analyses into actionable business recommendations
• Experience working cross-functionally with marketing and product teams

Preferred Qualifications

• Knowledge of marketing automation platforms and CRM tools
• Familiarity with various customer segmentation techniques and personalisation frameworks at scale

Benefits

• Salary: £75,000 - £115,000
• Company Restricted Stock Units
• Hybrid working model
• Paid annual holiday, sick days, and parental leave
• 6 weeks of paid sabbatical after 4 years at Wise

About the Company

Wise is a global technology company building the best way to move and manage the world’s money. Our mission is to make international money transfers instant, convenient, transparent, and much cheaper for everyone, everywhere.