Lead Consultant, Marketing Data & Analytics

Responsibilities

• Support the development of marketing analytics solutions, including SQL-based datasets and reporting pipelines
• Build and manage dashboards in Tableau or similar BI tools to track campaign performance and business KPIs
• Analyze customer, transactional, and digital engagement data to identify actionable optimization opportunities
• Execute CRM and lifecycle marketing initiatives across email, paid media, and digital channels
• Assist with audience segmentation and personalization strategies using CRM and customer data platforms
• Translate complex analytical findings into clear recommendations for marketing and business stakeholders
• Manage day-to-day project workstreams and provide guidance to junior analysts and consultants

Requirements

• Proficiency in SQL and experience working with relational databases and marketing datasets
• Experience building dashboards and reports in Tableau or similar BI tools
• Strong understanding of marketing analytics, CRM workflows, customer segmentation, and campaign measurement
• Ability to communicate data insights in a clear, business-focused manner
• Proven stakeholder management and organizational skills
• Experience working in cross-functional teams within a consulting, analytics, or marketing environment

Preferred Qualifications

• Exposure to customer data platforms such as Adobe Experience Platform (AEP) or Salesforce
• Familiarity with digital analytics platforms like GA4 or Adobe Analytics
• Experience with A/B testing, lifecycle marketing analytics, or campaign measurement frameworks
• Background in sports, entertainment, media, or consumer-focused industries

About the Company

Two Circles is a Sports & Entertainment Marketing business dedicated to growing audiences and revenues. We help clients understand and influence fan behavior through deep data insights. Our platforms and services are trusted by over 900 global clients, including the English Premier League, Red Bull, UEFA, Nike, and Amazon. With nearly 1,000 people across 14 offices, we deliver world-class work for sports and entertainment businesses of all sizes.