Lead Brand Marketing Sportswear

Responsibilities

• Lead the development and execution of annual and seasonal Sportswear initiatives for Converse in China to strengthen brand equity and drive consumer demand.
• Partner with Global Brand Marketing and China cross-functional teams to deliver brand priorities and uphold excellence in execution.
• Drive strategic brand and product initiatives that advance brand ambitions across both growth and protection priorities.
• Translate brand and product priorities into integrated marketing strategies, ensuring strong delivery from concept through implementation.
• Collaborate with merchandising, marketplace, and operations teams to develop consumer-centric concepts with strong local relevance.

Requirements

• Bachelor's degree in business or a related discipline.
• Minimum of 8 years of experience in brand marketing, including brand management, brand planning, and digital marketing.
• Strong leadership capability with experience leading go-to-market processes in partnership with creative, influencer, and retail marketing teams.
• Proven analytical and strategic capability, including understanding of consumer insights, market dynamics, and industry trends.
• Excellent interpersonal, written, and verbal communication skills.
• Strong affinity for youth culture and sport, with a genuine passion for the Converse brand.

About the Company

Converse is a worldwide advocate for self-expression. We are a place where passionate individuals come together to create the future of sport, bringing innovation and inspiration to every athlete in the world. We celebrate the unique and creative people of the world, providing a culture where you have the freedom to create and grow professionally.