Lead Brand Marketing

Responsibilities

• Participate in the creation of long-term and short-term brand strategies to define execution plans.
• Execute annual brand plans and translate strategy into actionable ATL, BTL, and digital campaigns.
• Lead ATL campaigns and consumer engagement programs through surrogate advertising and brand extensions in compliance with regulatory frameworks.
• Drive BTL marketing, including on-ground activation toolkits, experiential marketing, and retail initiatives.
• Partner with sales and trade marketing teams to enhance visibility and influence purchase decisions.
• Manage creative, media, digital, PR, and activation agencies to ensure excellence in execution.
• Monitor performance metrics, brand health, and competitor activity to optimize ROI and brand impact.
• Plan, track, and optimize marketing budgets while ensuring adherence to regulatory guidelines for alcobev advertising.

Requirements

• Post Graduate in Marketing Management from a Premier B School.
• 6-8 years of total professional experience.
• Minimum 3-4 years of experience as a Brand Manager independently managing a product or brand portfolio.
• Mandatory experience in the FMCG industry.
• Proven experience managing brand activities within the media and digital space.
• Strong strategic thinking, ideation, and ability to execute tasks independently.

Preferred Qualifications

• 1-2 years of sales experience.
• Experience handling business lines to generate top-line growth and drive cost efficiency.
• Prior experience with premium brands in the liquor industry or other premium lifestyle/FMCG sectors.

About the Company

Pernod Ricard is a worldwide leader in the spirits and champagne industry, managing a prestigious portfolio of premium to luxury brands including Absolut, Chivas Regal, Jameson, and Martell. Our mission is to ensure long-term brand growth with respect for people and the environment, fostering a culture of authentic conviviality.