Lead Analyst

Responsibilities

• Manage end-to-end market research projects, ensuring efficient programming and delivery using a First Time Right (FTR) approach.
• Lead and mentor a team of 2 to 5 members, providing training, feedback, and performance appraisals.
• Plan and execute project schedules, timelines, and budgets for both internal and external stakeholders.
• Oversee complex data processing tasks, including weighting, data merging, coding, and survey programming.
• Act as a primary point of contact for clients to resolve issues and manage expectations.
• Conduct root cause analysis and implement process improvements to increase team productivity and efficiency.
• Handle various research methodologies such as segmentation, max-diff, copy-testing, and concept-testing.

Requirements

• 3-7 years of experience in market research, specifically focused on data processing.
• 5-6 years of experience in project management or data processing.
• 2-4 years of experience managing a team of at least 2 to 5 people.
• Bachelor's degree is required; a Post Graduate degree in Operations or Market Research is preferred.
• Proficiency in SPSS, Excel, and Windows environments.
• Strong knowledge of weighting, data merging, and coding methodologies.
• Experience with programmatic platforms such as Quantum and/or Dimensions.
• Ability to work in a fast-paced, high-stress environment, including rotational night shifts and weekends.

Preferred Qualifications

• Experience managing continuous and wave tracking studies.
• Advanced consulting and conflict management skills.
• Demonstrated ability to work independently and as part of a collaborative team.

About the Company

Dentsu is a global leader in innovation, helping clients reach, engage, and nurture relationships with audiences through Integrated Growth Solutions. We are committed to being a force for good through sustainability and fostering a "team without limits" culture that embraces change and collaboration.