Lead – Adops Mobile Performance (Campaign Manager)

Responsibilities

• Own and lead the strategy, execution, and optimization of large-scale Mobile Performance campaigns across multiple global markets.
• Drive revenue growth and profitability with complete P&L responsibility for assigned accounts.
• Lead execution across premium supply channels including OEM, Programmatic, P2P Sharing Apps, and Direct Apps.
• Define and deliver against key campaign KPIs such as ROAS, CPA, LTV, and Fraud Hygiene.
• Analyze large-scale campaign data to identify trends and implement advanced optimization strategies.
• Act as a strategic advisor to clients, presenting insights and growth opportunities.
• Mentor, manage, and upskill a team of campaign managers to ensure delivery excellence.
• Collaborate with sales, supply, data, and product teams to innovate the performance marketing ecosystem.

Requirements

• 8–10 years of proven experience in Mobile Performance Marketing or User Acquisition.
• At least 3 years of experience in a leadership or management role.
• Strong expertise in User Acquisition and Re-engagement campaigns via In-App marketing.
• Deep knowledge of Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch.io, Kochava, or Singular.
• Proven track record of managing large budgets and multiple cross-market accounts.
• Experience with P&L ownership, revenue growth, and client relationship management.
• Excellent analytical, problem-solving, and data-driven decision-making skills.
• Strong communication skills with the ability to influence C-level stakeholders.

About the Company

Xapads is a 20-year-strong programmatic force with a global presence in New York, London, Dubai, Singapore, and more. We empower over 200 leading brands and agency partners through our in-house platforms like Xerxes, Xaprio, and Unwire. Recognized as a Great Place to Work, we are committed to building successful careers and lasting legacies in the mobile-first performance space.