Lead – Ad Operations (Branding)

Responsibilities

• Lead the Branding Operations team managing Display, Video, CTV, Native, In-App, and Rewarded Video campaigns.
• Oversee timely setup, optimization, and delivery across Managed Services, Xaprio DSP, and Deal Desk.
• Collaborate with Client Servicing and Sales teams to convert briefs into executable campaigns and measurable outcomes.
• Partner with Product and Tech teams to improve campaign infrastructure, workflow automation, and delivery systems.
• Take complete ownership of delivery, quality, revenues, and P&L for the Branding vertical.
• Manage deal activations and pacing across The Trade Desk (TTD) and DV360.
• Ensure adherence to brand safety, viewability, and fraud protection using tools like IAS, MOAT, Pixalate, and Human.
• Build, mentor, and grow a high-performance operations team aligned with business goals.

Requirements

• 7–9 years of experience in Programmatic or Digital Advertising Operations (Branding vertical).
• Proven expertise in Display, Video, CTV, Native, and In-App campaign management.
• Mandatory expertise in deal setup, management, and optimization across TTD and DV360.
• Strong understanding of Programmatic Guaranteed (PG), PMP, and Open Exchange delivery models.
• Deep knowledge of the adtech ecosystem, including DSPs, SSPs, Deal IDs, and measurement tools.
• Experience working with global markets such as US, UK, MENA, SEA, APAC, or LATAM.
• Strong leadership skills with a proven ability to manage teams and cross-functional coordination.
• Analytical mindset focused on data accuracy, performance, and process hygiene.

Benefits

• Opportunity to lead Branding Operations for one of India’s most awarded adtech companies.
• Exposure to global markets and top-tier agencies and brands.
• Work with proprietary platforms including Xaprio DSP and Unwire CTV.
• A professional culture that values innovation, accountability, and collaboration.

About the Company

Xapads Media is a 20-year-old global adtech company with award-winning in-house platforms like Xaprio (DSP), Unwire (CTV), Xerxes (Mobile Performance), and Helix (Supply Platform). With offices across 9 countries, we empower brands and agencies through data-driven, transparent, and innovative programmatic solutions.