KOL Specialist

About the Company

BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com.

Responsibilities

• Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, and other platforms
• Source, brief, negotiate, onboard, and manage influencers based on campaign objectives
• Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment
• Develop and maintain affiliate partnerships including e-commerce platforms, bloggers, and brand ambassadors
• Track affiliate performance and optimize based on metrics such as CTR, conversions, and revenue
• Analyze campaign and affiliate performance including reach, engagement, traffic, conversions, and ROI
• Prepare monthly reports and insights to improve future campaigns
• Manage budgets, influencer contracts, and vendor relationships
• Coordinate product seeding, logistics, briefings, timelines, and approval flows

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles
• Deep understanding of social media platforms, algorithms, influencer landscape, and content trends
• Strong analytical skills with experience in influencer or social analytics tools
• Excellent written and verbal communication skills
• Ability to multitask and thrive under tight deadlines
• Creative thinker with storytelling ability