KOL Specialist

About the Company

BJAK developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry, currently serving over 8 million users. The team is focused on engineering and product excellence within a flat organization.

Responsibilities

• Identify and onboard relevant KOLs/influencers aligned with the Malaysia market and brand positioning
• Build and maintain relationships with influencers across various categories
• Manage end-to-end influencer collaboration processes including briefing, negotiation, and coordination
• Execute KOL-driven campaigns for product launches, promotions, and brand awareness
• Translate marketing objectives into clear influencer briefs and ensure content alignment with brand tone
• Track campaign performance and provide post-campaign reports and insights

Requirements

• Proven experience in influencer marketing or KOL management
• Strong network of influencers/KOLs in Malaysia is a plus
• Experience managing social media campaigns or digital marketing activations
• Strong communication, negotiation, and coordination skills
• Ability to work independently in a fast-paced environment