Junior Strategic Planner

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized for its expertise in integrating creativity, tech, and data to create connected brands and drive sustainable growth for global partners.

Responsibilities

• Conduct documentary research, competitive, and sector analyses to identify brand problems
• Analyze consumer behaviors and cultural trends to uncover insights and opportunities
• Support strategic thinking by participating in recommendation development and inspiration workshops
• Contribute to the writing of creative briefs to ensure they are clear and stimulating
• Manage specific projects such as sector monitoring and trend analysis as autonomy increases

Requirements

• Minimum Bac +4 degree in Communication, Advertising, Digital, or Marketing
• Previous experience in an agency setting
• Strong interest in brands, culture, and current events
• Analytical mindset with strong synthesis skills and rigor
• Proficiency in Microsoft Office
• English language proficiency is desired

Benefits

• Hybrid work model (2 days remote per week)
• 10 mobile days and one full remote week per year
• Health insurance covered at 70% by VML
• Financial participation in company results
• Employee training programs and CSE
• Opportunities for internal mobility within VML and the WPP group