Junior Marketing Manager - Paid Social und App Marketing

Responsibilities

• Support the planning, implementation, and optimization of app marketing campaigns across platforms such as Facebook, Instagram, Google, and Apple
• Assist in defining, monitoring, and analyzing relevant KPIs including ROAS and CPI
• Support budget tracking and the creation of performance reports
• Conduct analyses and A/B tests to continuously improve campaign performance
• Monitor market and industry trends to identify growth potential
• Collaborate closely with Design, Media, Analytics, and Tech teams to implement campaigns and creatives
• Document results and derive actionable insights for future optimization

Requirements

• Degree in Business Administration, Media Management, E-Commerce, or a similar field
• Initial practical experience in App Marketing or Performance Marketing (e.g., through internships or working student positions)
• Strong analytical mindset and a keen interest in data-driven marketing
• Fluency in English (written and spoken)

Preferred Qualifications

• Knowledge of App Marketing or Paid Social platforms
• Experience with tools such as Adjust, Meta Business Manager, Google Ads, or Apple Search Ads

About the Company

ABOUT YOU is one of Europe's fastest-growing e-commerce companies. With locations in Hamburg and Berlin, we bring fashion and technology together. Our mission is to rethink online shopping and make it more personal. We value initiative, flat hierarchies, direct communication, and pragmatic decision-making.