Junior Marketing Manager - Paid Social and App Marketing

Responsibilities

• Support the planning, execution, and optimization of app marketing campaigns across Facebook, Instagram, Google, and Apple
• Assist in defining, monitoring, and analyzing KPIs such as ROAS and CPI
• Support budget tracking and performance reporting
• Conduct analyses, A/B tests, and experiments to improve campaign performance
• Monitor market trends and identify growth opportunities
• Collaborate with Design, Media, Analytics, and Tech teams on campaign execution and creatives
• Document results and derive initial insights and recommendations

Requirements

• Degree in business administration, media management, e-commerce, or a related field
• First practical experience in app marketing or performance marketing via internships or working student roles
• Strong analytical mindset and interest in data-driven marketing
• Excellent English skills, both written and spoken

Preferred Qualifications

• Knowledge of app marketing or paid social
• Experience with tools such as Adjust, Meta Business Manager, Google Ads, or Apple Search Ads

About the Company

ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless.