Junior Marketing Manager - Paid Social and App Marketing

Responsibilities

• Support the planning, implementation, and optimization of app marketing campaigns (e.g., via Facebook, Instagram, Google, and Apple)
• Assist in defining, monitoring, and analyzing relevant KPIs such as ROAS and CPI
• Support budget tracking and the creation of performance reports
• Conduct analyses and A/B tests to continuously improve campaign performance
• Monitor market and industry trends to identify growth potential
• Collaborate closely with Design, Media, Analytics, and Tech teams on campaign and creative execution
• Document results and derive actionable insights for future optimization

Requirements

• Degree in Business Administration or a comparable field (e.g., Media Management, E-Commerce)
• Initial practical experience in App Marketing or Performance Marketing (e.g., via internships or working student roles)
• Strong analytical mindset and interest in data-driven marketing
• Knowledge of App Marketing or Paid Social is an advantage
• Very good written and spoken English skills

Preferred Qualifications

• Initial experience with tools such as Adjust, Meta Business Manager, Google Ads, or Apple Search Ads