Junior Manager CRM

Responsibilities

• Concept and implement CRM campaigns using Braze across channels like email, push, and in-app
• Develop and optimize automated customer journeys throughout the entire customer lifecycle
• Create strategic target groups through independent selection and segmentation
• Monitor campaign performance using relevant KPIs and derive actionable optimization recommendations
• Conduct A/B testing and ensure high quality in operational execution
• Collaborate cross-functionally with Analytics, Content, Shop Management, and Tech teams

Requirements

• Degree in Economics, Business Informatics, Marketing, or a comparable qualification
• Initial practical experience in CRM or campaign management (e.g., via internships or working student roles)
• Fundamental understanding of data-driven marketing and customer engagement
• Ideally, initial experience with CRM tools such as Braze, Salesforce, or Emarsys
• Strong analytical thinking skills and interest in target group segmentation
• Structured, independent, and diligent way of working with a hands-on mentality
• Strong communication skills and ability to work effectively in cross-functional teams

Benefits

• Creative freedom to actively shape the future of Thalia
• Opportunities for personal growth through various training programs and career paths
• Meaningful work with direct influence on digital competence and e-commerce
• Agile working environment and a modern, dynamic company culture
• Company bike, public transport discounts, and employee discounts
• A diverse and inclusive team spirit

About the Company

Thalia believes that books and stories enrich and connect people. For over 100 years, we have created space for ideas and content that move and inspire—in our more than 500 bookstores, online, and digitally. Our team of approximately 6,800 employees works passionately to make reading accessible and experiential for everyone.